Contents
This Privacy Policy explains what personal data Arcanum Apps (“we”, “us”, “our”) collects when you use our apps, why we collect it, who we share it with, and the choices you have. We’ve tried to write it in plain language.
1. Who we are
Arcanum Apps is an independent app studio operated by [legal name / sole trader name], based in [country/region]. For any privacy question, contact us at hello@arcanumapps.com.
For users in the UK/EU, the data controller is [legal name]. [If you appoint an EU/UK representative or DPO, name them here.]
2. Scope
This policy covers apps published by Arcanum Apps. Where an app collects data differently, the app-specific section below governs. Today that means AuraMe, our personalised astrology app. Future apps will be added here with their own sections.
3. Data we collect
Information you give us (AuraMe)
- Account details — your email address and display name, and a password if you register with email. You may instead sign in with Google, in which case we receive your name and email from Google.
- Birth and profile details — your date of birth, your birth time (optional), and your chosen life phase. These are used to calculate your star sign, Chinese zodiac, life-path number and related values that personalise your readings.
- Your readings and journal — the reading style, area of life, and mood you choose, the questions you type, and any reflections you save in the Cosmic Journal.
Information we collect automatically
- Usage and device data — basic analytics such as app opens, features used, app version, device type and operating system, collected through Google Firebase to keep the app working and improve it.
- Notification token — if you enable notifications, a push token so we can send them.
- Advertising identifier (free tier only) — if you use the free “Seeker” tier, Google AdMob may access your device’s advertising ID to show ads. Paid tiers show no ads.
Payment information
Subscriptions are purchased through the Apple App Store or Google Play and managed via RevenueCat. We do not receive or store your full card details — payment is handled by the app store and its processors. We receive confirmation of your subscription status only.
4. How we use your data
- To create your account and sign you in.
- To calculate your astrological profile and generate personalised daily readings.
- To save your journal entries and reading history so you can return to them.
- To operate, secure, debug and improve the app.
- To manage subscriptions and, on the free tier, to show ads.
- To send notifications you’ve opted into.
- To comply with legal obligations.
Our legal bases (UK/EU GDPR) are: performance of a contract (running the app you signed up for), consent (e.g. notifications, optional data, ads personalisation), legitimate interests (security and improvement), and legal obligation where applicable.
5. AI-generated readings
To write your reading, AuraMe sends the question you type, together with your derived astrological details (such as star sign and current planetary context), to our AI provider, Anthropic, which generates the text. This happens on our secure servers. We ask you not to include sensitive personal information (for example health details, financial account numbers, or others’ personal data) in your questions.
Astronomical data (moon phase, planetary positions) is retrieved from AstronomyAPI.com. This is general sky data and does not include your personal information.
6. Who we share data with
We do not sell your personal data. We share it only with service providers who help us run the app, under contracts that require them to protect it:
| Provider | Purpose | Data involved |
|---|---|---|
| Google Firebase (Google LLC) | Authentication, database, cloud functions, analytics, notifications | Account, profile, usage, journal |
| Anthropic (Claude API) | Generating reading text | Your question and derived astrological context |
| AstronomyAPI.com | Astronomical data | No personal data |
| RevenueCat | Subscription management | Purchase/subscription status, app user ID |
| Google AdMob | Ads on the free tier | Advertising ID, device data |
We may also disclose data if required by law, to protect our rights or users’ safety, or in connection with a business transfer.
7. Where your data is stored
Our database and cloud functions are hosted in the United States (Google Cloud, multi-region). If you are outside the US, your data will be transferred to and processed in the US and other countries where our providers operate. Where required, these transfers rely on appropriate safeguards such as the providers’ Standard Contractual Clauses.
8. How long we keep it
We keep your account and profile data while your account is active. Journal entries and reading history are kept until you delete them or delete your account. If you delete your account, we remove your personal data within [e.g. 30] days, except where we must keep limited records to meet legal, tax or fraud-prevention obligations. Aggregated or anonymised data that no longer identifies you may be kept.
9. Your rights
Depending on where you live, you may have the right to access, correct, delete, or export your data; to object to or restrict certain processing; and to withdraw consent. UK/EU users may lodge a complaint with their supervisory authority. California residents have rights under the CCPA/CPRA, including to know, delete, correct, and opt out of “sale” or “sharing” — we do not sell personal data.
To exercise any right, email hello@arcanumapps.com. We’ll respond within the time your law requires.
10. Deleting your account
You can delete your account and associated data at any time — in the app under Settings → Delete account, or by following the steps on our Delete your data page. This is a permanent action.
11. Children
AuraMe is not directed to children under 13 (or the minimum age required in your country), and we do not knowingly collect their data. If you believe a child has provided us data, contact us and we’ll remove it.
12. Security
We use industry-standard measures to protect your data, including encryption in transit, access controls, and storing secrets in a managed vault rather than in the app. No system is perfectly secure, but we work to keep your data safe and to respond quickly if something goes wrong.
13. Changes to this policy
We may update this policy from time to time. We’ll post the new version here and update the date above; significant changes will be highlighted in the app.
14. Contact us
Questions or requests? Email hello@arcanumapps.com or visit our Support page.